The possibilities offered with Premium SMS billing are many and varied, and it’s easy to see why this is.
Unlike other payment systems, it’s anonymous. You don’t have to say who you are or give any kind of personal details, it’s quick, simple and easy to understand. Premium SMS has grown to be one of the principal ways of paying remotely for items purchased online. However, it does have its limitations, which are well know to both merchants, operators and payment providers like Sepomo.
Firstly, the technology was not designed for payment, so it lacks certain features that are important. One of those features is the ability to track down individual transactions and see what happened to them. Another is the ability to charge varying amounts according to the item purchased, and another is the ability to deal with customer complaints about transactions.
Carrier billing is a relatively new technology that greatly improves on these limitations of Premium SMS. Whilst it does not universally replace it, it opens up significant new opportunities for online selling of goods that are not feasible with PSMS. The improvement in efficiency of the technology also allows for greater percentage payouts to the merchants that can reach credit card type payout rates.
Sepomo has teamed up with Danal of Korea to introduce their Carrier Billing platform into Iberia and Latin America. Both these regions have a tremendous potential for growth, so we’re really excited about the opportunity. Keep your eye on this blog for news of our rollout and developments.